Accompanied shopping visit: Real-Time Shop-Along

Live accompaniment!

When it comes to how exactly shopping for certain products is done and how, say, people get oriented at the shelves, it often makes sense to not only ask participants about this during the interview, but to accompany consumers live and go shopping with them.

As a result, the interviewer can observe the participants and take notes while shopping. And in the subsequent in-depth interview, they can go into even more detail regarding the observations and specifics in order to reconstruct the customer journey in detail.

A Real-Time Shop-Along session usually lasts between 2.5 and 3 hours, including joint shopping.

What do we want to achieve together?
Let’s just talk about it.