We believe that morphology and depth psychology work wonderfully in combination with modern, digital tools, depending on the question. And that the future will bring many new and exciting things. But what will always remain is that we go into depth, take a look at conscious and unconscious motives, and act in an action-oriented way. Depth without overcomplexity.
I am a researcher, psychologist, and consultant through and through. I enjoy understanding consumers’ everyday lives and the psychological motives behind them, and finding and developing the best positioning, products, and forms of communication for customers.
In doing so, I am driven by the development of new tools that enable an even stronger combination of depth psychology and new digital possibilities.
I have been working as a psychological market researcher for more than 20 years, during much of this time successfully in the management of the rheingold Institute. In my previous work I researched and advised many different industries and brands, both nationally and internationally. There is always something new to discover and understand and to develop together with the client.
Among my clients are companies from the food, cosmetics, clothing, retail, pharmaceutical, and media sectors—international corporations from the food, cosmetics, and pharmaceutical industries, retail chains, as well as medium-sized branded companies and private and public media companies.
my expertise in the various industries and my study of current topics such as GenZ, influencer marketing, creator economy, podcast, the current shopper and retail landscape, sustainability, and coronavirus influences, supports my daily research and consulting work.
I am passionate about brands—and understanding how to build, design ,and position products and brands to best serve the needs of consumers. Brands touch us, promise something truly relevant, are desirable.
I am also extremely inquisitive and extremely curious. Nothing is fixed, nothing is one-dimensional. Certainly not we human beings! We are driven by many paradoxical motives, want many things at the same time. And we do things that do not seem logical at first sight.
I find it enormously exciting to understand this and to translate it into action-relevant recommendations. Because I see myself as a distinctive consultant and strategic partner for clients.
I have been working as a psycho-logical market researcher for 17 years, including more than 7 years in extended management positions at renowned market research institutes. I was able to gain extensive marketing knowhow and digital expertise through my positions in leading advertising and media agencies.
I am attracted by both worlds—and I believe they can be combined in a meaningful way.
I am completing my degree in business psychology with great enthusiasm at BSP Berlin. It was there that I discovered my passion for depth psychology. As a curious and open-minded person, I have developed a particular interest in cultural and especially generational research. I am always eager to gain deeper insights into the human experience around diverse cultural topics. With my expertise and enthusiasm for psychological research, I bring fresh perspectives to projects and support the innerSense team in understanding the deeper meaning of things.
Through my psychology studies at RWTH Aachen University, I was already able to get to know and love the various facets of psychology. I was particularly taken with the broad field of industrial and organizational psychology. At innerSense I got to know a whole new way of psychological research. Here I can optimally combine my quantitative, analytical and organizational knowledge with qualitative psychological market research and thus support the team. For me, this combination of different methods perfectly reflects what appeals to me so much about psychology and market research and what they are capable of together.
We are trained morphological depth psychologists who have additionally gained a lot of experience in the modern and digitally driven advertising and media industry.
We are always curious, open to new things, to the possibilities offered by digitalization—without losing sight of the psychological core.