In this design thinking process, different parties work together to fine-tune and perfect communication! In the interplay between innerSense researchers, the client, and the advertising agency, communication concepts—from the finished spot or ad to the storyboard—are tested and further developed in an ongoing process.
Consumer sessions alternate with analysis and creative sessions. In this way, effective communication is created in the course of an intensive 2-3-day joint process, and different campaigns can also be tested against each other. In the end, only the strongest approach survives!