Quick but not dirty!
In 60-75 minute one-on-one interviews (in person or online), trained morphological depth psychologists explore conscious and unconscious (consumer) experiences, perceptions, and motives.
The focus here is on generating initial insights, e.g. getting a feeling for how the intended target group ticks or in which direction communication should be developed.
With the help of two-hour innerSense interviews, dedicated usage assessments and complete brand core analyses or positioning studies are carried out.