Quick but not dirty!
In 60-75 minute one-on-one interviews (in person or online), trained morphological depth psychologists explore conscious and unconscious (consumer) experiences, perceptions, and motives.
The focus here is on generating initial insights, e.g. getting a feeling for how the intended target group ticks or in which direction communication should be developed.
With the help of two-hour innerSense interviews, dedicated usage assessments and complete brand core analyses or positioning studies are carried out.
Our services
We are trained morphological depth psychologists who have additionally gained a lot of experience in the modern and digitally driven advertising and media industry.
Our toolkit
We are always curious, open to new things, to the possibilities offered by digitalization—without losing sight of the psychological core.