After certain types of usage or usage patterns have been identified in the qualitative study, the question often arises as to how frequently which type or usage pattern is encountered. And where is the greatest potential for successfully placing new products or a brand. This potential analysis is carried out with cooperation partners.
Our services
We are trained morphological depth psychologists who have additionally gained a lot of experience in the modern and digitally driven advertising and media industry.
Our toolkit
We are always curious, open to new things, to the possibilities offered by digitalization—without losing sight of the psychological core.