Everyday-Insights!
Online or mobile diaries are particularly suitable in the run-up to in-depth interviews in order to precisely document the use of certain products/brands/services. Smaller videos, voice messages, and pictures can also be used.
The contexts of use documented in advance can then be explored and deepened in detail in the subsequent in-depth interview. The diaries ensure that all uses are really present and can be explored and analyzed accordingly.
Our services
We are trained morphological depth psychologists who have additionally gained a lot of experience in the modern and digitally driven advertising and media industry.
Our toolkit
We are always curious, open to new things, to the possibilities offered by digitalization—without losing sight of the psychological core.