Depth in the in-home setting!
In two-hour online one-on-one interviews, trained morphological depth psychologists investigate conscious and unconscious (consumer) experiences, perceptions, and motives.
Using special questioning and analysis techniques, they work out step by step what really motivates people to use certain products, brands, and services, or what barriers prevent them from doing so.
The online setting gives direct insight into the participants’ personal environment and lifeworld. As a result, in-home visits become possible.