Online focus groups (Virtual Common Deep Dive)

Focus groups can also be conducted online with 3-6 participants. They are 60-120 minutes long. The typical synergy effects of a live group f2f are somewhat less pronounced; nevertheless, the online group also has many advantages.

Even difficult target groups from different regions can be covered better in an online group than in a live group • Respondents from different countries can be interviewed in English in one group • High willingness to participate, no need for travel or exploration rooms • Online groups can be organized and implemented faster • A variety of customers can participate in the video groups • Stimulus material can be explored on a split screen or sent beforehand and then tested and investigated in the online focus group.

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