Make it countable!
After conducting a qualitative survey, the question often arises as to how large certain previously identified target groups/types are, or how relevant certain items actually are.
innerSense develops suitable items based on qualitative research that translate the psychological dimensions in such a way that they can subsequently be validated quantitatively. So that you know which target groups and motives are really relevant for you!
Our services
We are trained morphological depth psychologists who have additionally gained a lot of experience in the modern and digitally driven advertising and media industry.
Our toolkit
We are always curious, open to new things, to the possibilities offered by digitalization—without losing sight of the psychological core.