Creative Together!
Focus groups thrive on creative exchange among the participants and open up a compact view of the fundamental market dynamics.
In addition to the participants’ statements, the basic mood and atmosphere are also analyzed. The group provides an overview of all relevant motives and characteristics related to the object of investigation and is well suited for initial strategic assessments.
If more depth is sough and, e.g., use perceptions are to be ascertained in detail, longer focus groups (3 or 4 hours) can also be held.
Our services
We are trained morphological depth psychologists who have additionally gained a lot of experience in the modern and digitally driven advertising and media industry.
Our toolkit
We are always curious, open to new things, to the possibilities offered by digitalization—without losing sight of the psychological core.