Focus Groups: Common Deep Dive

Creative Together!

Focus groups thrive on creative exchange among the participants and open up a compact view of the fundamental market dynamics.

In addition to the participants’ statements, the basic mood and atmosphere are also analyzed. The group provides an overview of all relevant motives and characteristics related to the object of investigation and is well suited for initial strategic assessments.

If more depth is sough and, e.g., use perceptions are to be ascertained in detail, longer focus groups (3 or 4 hours) can also be held.

What do we want to achieve together?
Let’s just talk about it.