In our online community, which runs 3 to 7 days, subjects allow us to share parts of their daily lives and complete specific tasks that have been set for them. The use of certain products/ certain services can be documented, or certain activities can be carried out.
In a kind of diary, but also in the form of photos, videos, etc., the test persons document their daily lives in order to convey as varied an impression as possible. It’s like being there live! Communities can be used in many ways—whether in the run-up to a study, during a study, or after a study.
They provide initial access to the topic (before), but are also suitable for hypothesis and idea verification and validation (during and after). Communities are deployed to research basics, as well as communication or concept development.